The article discusses Instagram’s testing of unskippable ads, a feature similar to those found on platforms like YouTube, Threads, and TikTok. This move aims to increase advertising revenue for Instagram’s parent company, Meta. The unskippable ads will play before users can view certain content on the platform. While the duration of these ads is currently unknown, they are expected to be relatively short, similar to those on other platforms. This change could potentially frustrate users who prefer the current ad experience on Instagram. However, it aligns with Meta’s efforts to monetize its platforms more effectively and compete with rivals like TikTok and Threads in the advertising market. The article suggests that Instagram’s adoption of unskippable ads is part of a broader trend among social media platforms to explore new advertising formats and revenue streams.