According to a report from Business Insider, Instagram is planning to move away from Meta’s AI systems and develop its own generative AI models by 2024. The goal is to use these models to generate content like posts, captions, and even entire profiles. This move aligns with Meta’s broader strategy of decentralizing AI development across its various apps and services. The report suggests that Instagram’s AI team is already working on training large language models on data scraped from public posts and profiles. However, there are concerns about potential misuse, such as generating harmful or misleading content. Instagram plans to implement safeguards and moderation systems to mitigate these risks. The shift towards generative AI could significantly change the Instagram experience, allowing users to create content more easily but also raising questions about authenticity and originality.