The article discusses Meta’s (formerly Facebook) plans to introduce gamified badges on Instagram to increase engagement and revenue from Gen Z users. Meta is exploring ways to monetize Instagram’s young user base, as they are less receptive to traditional ads. The badges would reward users for activities like watching Reels or engaging with sponsored content. This gamification strategy aims to incentivize desired behaviors and create a sense of achievement, appealing to Gen Z’s preference for interactive experiences. However, concerns are raised about potential addiction and the ethics of manipulating user behavior for profit. The article highlights Meta’s efforts to adapt to changing user preferences and find new revenue streams as traditional advertising models face challenges with younger audiences. The success of this strategy remains to be seen, but it reflects the ongoing evolution of social media platforms and their monetization strategies.
Source: https://www.businessinsider.com/instagram-badges-meta-facebook-gamification-gen-z-revenue-2024-5