The RealReal, an online luxury consignment platform, is leveraging artificial intelligence (AI) to detect counterfeit items and ensure the authenticity of its inventory. The company has developed a proprietary AI system called “AuthentIQ” that analyzes images and data to identify potential fakes. AuthentIQ uses computer vision and machine learning algorithms to examine various features of an item, such as stitching, hardware, and materials, and compares them against a database of authentic products. The system has been trained on millions of data points and continues to learn and improve over time. The RealReal’s Chief Authenticator, Graham Wetzbarger, emphasizes the importance of combining AI with human expertise, as authenticators still play a crucial role in the process. The company’s goal is to provide a trusted marketplace for luxury goods by leveraging technology to enhance its authentication capabilities. As the resale market continues to grow, The RealReal’s AI-driven approach aims to maintain consumer confidence and combat counterfeiting.
Source: https://www.businessinsider.com/how-the-realreal-is-using-ai-to-find-fakes-2024-5