The article discusses the increasing use of artificial intelligence (AI) in marketing strategies. AI can analyze large amounts of data to identify patterns and insights that can inform marketing decisions. For example, AI can analyze customer behavior data to personalize marketing messages and product recommendations. AI can also optimize ad targeting and bidding strategies in real-time based on data analysis. Additionally, AI can help with content creation by generating text, images, and videos tailored to specific audiences. The article highlights the benefits of using AI in marketing, such as increased efficiency, personalization, and data-driven decision-making. However, it also notes the importance of human oversight and ethical considerations when using AI. Overall, the article suggests that AI will play an increasingly important role in marketing strategies as businesses seek to leverage data and technology to better understand and engage with customers.
Source: https://www.businessinsider.com/how-artificial-intelligence-is-used-in-marketing-strategy-2024-5