The article discusses Amazon’s various applications of artificial intelligence (AI) across its business operations. One key AI system is Rufus, which helps Amazon’s warehouses run more efficiently by forecasting product demand and optimizing inventory levels. Rufus utilizes machine learning algorithms to analyze historical sales data, customer behavior, and other factors to make accurate predictions. Another AI application is Amazon’s recommendation engine, which suggests products, movies, and shows to customers based on their browsing and purchase history. The engine employs collaborative filtering and other techniques to personalize recommendations. Additionally, Amazon uses AI for Alexa, its virtual assistant, enabling natural language processing and voice recognition. AI also powers Amazon Go stores, which allow customers to shop and automatically get charged without going through a checkout process. The article highlights Amazon’s significant investments in AI research and development, aiming to stay ahead in the competitive e-commerce and technology landscape.
Source: https://www.businessinsider.com/how-amazon-is-using-ai-from-rufus-to-movie-recommendations-2024-7