Komal Amin, 39, head of growth and marketing at Mighty Bear Games, shares her transformative journey working at a gaming studio with a company-wide AI mandate since 2022. The mandate requires employees to use AI tools to generate half of their output, pushing Amin to embrace automation despite her non-technical background.
Amin’s career took an unexpected turn when the COVID-19 pandemic ended her decade-long acting career. She pivoted to marketing, working with theaters and small companies before discovering cryptocurrencies and NFTs. In March 2024, she joined Mighty Bear Games, an independent gaming studio that creates gaming experiences on Telegram optimized by AI.
Initially intimidated by the AI mandate, Amin found inspiration from colleagues using AI tools effectively. With help from cofounder Simon Davis, she learned to use Claude Code, an AI-powered coding assistant, despite having failed at learning to code twice before. The breakthrough came when she discovered Lindy, a platform that allows users to automate workflows using plain English.
Amin has automated numerous tedious tasks that previously consumed her workday. She uses AI agents on Lindy to handle monthly reporting and invoicing, saving at least an hour daily. She created a news aggregator that scans gaming industry news, AI developments, and Telegram channels, summarizing information with titles and source links in a dedicated channel.
Her most innovative creation is a “sentiment scraper” that analyzes TikTok posts about Telegram from the past year. The tool scrapes content, transcribes it, and sends data to Google Sheets, replacing what would have been an intern manually scrolling through social media. This allows her team to quickly extract high-level themes and focus on strategic initiatives.
Despite her success, Amin acknowledges AI’s limitations, including hallucinations and concerns about job displacement. She advocates for using AI as a complement to human expertise rather than a replacement, emphasizing the importance of domain knowledge. Outside work, she uses ChatGPT for stock trading advice and planning dates in London.
Amin’s experience demonstrates how AI automation can unlock creativity by eliminating repetitive tasks, though she notes approximately 20 failed experiments remind her of AI’s current limitations and the need for proper guardrails.
Key Quotes
The mandate, which requires employees to use AI tools to generate half of their output, encouraged me to find smart ways to focus less on the work I don’t like doing and unlock more time to get creative.
Komal Amin explains how Mighty Bear Games’ AI mandate fundamentally changed her approach to work, pushing her to automate tedious tasks and reclaim time for creative pursuits. This quote encapsulates the core benefit of AI adoption in knowledge work.
In my line of work, if you’re using AI to create memes but not spending time at the source content, how do you know the meme is funny? I think it’s better to do your own research and come to ChatGPT with specific questions rather than using it to create ideas — don’t stop using your brain altogether and completely outsource things.
Amin provides a critical perspective on AI limitations, emphasizing that domain expertise and human judgment remain essential. This balanced view counters the notion that AI can completely replace human creativity and understanding.
Nowadays, thanks to AI, I simply have more hours in the day to follow rabbit holes of my choosing. I’m constantly experimenting with new tools. I’ve got about 20 failed experiments behind me, a reminder that there are still limitations to the power of AI.
This quote reveals both the transformative potential of AI and its current limitations. Amin’s honesty about failed experiments provides realistic expectations for others looking to implement AI tools in their workflows.
Our Take
Amin’s story represents a crucial inflection point in AI adoption: the transition from early adopters to mainstream knowledge workers. Her non-technical background makes her experience particularly relevant for the majority of professionals who will need to integrate AI into their workflows. The 50% AI-generated output mandate is bold and potentially controversial, but Amin’s success suggests that aggressive targets can drive meaningful innovation when supported by proper training and culture. What’s particularly noteworthy is her emphasis on AI as a complement rather than replacement for human expertise—she uses AI to handle grunt work while preserving her creative judgment. The 20 failed experiments she mentions are perhaps the most valuable lesson: AI adoption isn’t plug-and-play, and organizations must accept experimentation costs. As more companies implement similar mandates, Amin’s balanced perspective—acknowledging both transformative benefits and real limitations—provides a roadmap for sustainable AI integration.
Why This Matters
This story illustrates the practical implementation of AI in the workplace and its tangible impact on productivity and job satisfaction. Amin’s experience represents a growing trend where companies mandate AI adoption to remain competitive, particularly in tech-forward industries like gaming. Her journey from AI-intimidated marketer to power user demonstrates that AI tools are becoming accessible to non-technical professionals, democratizing automation capabilities previously reserved for engineers.
The 50% output requirement at Mighty Bear Games represents an aggressive but measurable approach to AI integration that other companies may emulate. Amin’s success in automating routine tasks like invoicing, reporting, and social media analysis showcases AI’s immediate value in eliminating repetitive work, allowing knowledge workers to focus on strategic and creative activities. However, her candid discussion of failed experiments and AI limitations provides a realistic counterbalance to AI hype, highlighting that successful AI adoption requires experimentation, domain expertise, and human oversight. As AI tools continue evolving, stories like Amin’s will become increasingly common, reshaping how we define productivity and creativity in the modern workplace.
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Source: https://www.businessinsider.com/joined-company-ai-mandate-saved-hours-solving-boring-probem-2025-12