The article discusses the potential impact of a US ban on TikTok, the popular short-video app owned by Chinese company ByteDance, on other major tech companies like Meta (Facebook, Instagram), Google (YouTube), and Snap. If TikTok is banned, it could create opportunities for these companies to capture a larger share of the digital advertising market and user engagement. Meta’s Instagram and Facebook could benefit from increased usage and ad revenue. Google’s YouTube, a major competitor to TikTok, could see a surge in viewership and ad dollars. Snap, with its focus on short-form video content, could also gain users and ad revenue. However, the article notes that a TikTok ban could also face legal challenges and opposition from users who have grown accustomed to the app’s unique content and features.
Source: https://www.businessinsider.com/tiktok-us-ban-how-meta-benefits-google-instagram-youtube-ad-2025-1