The article discusses the concerns of video game voice actors and performers regarding the use of artificial intelligence (AI) in the industry. The SAG-AFTRA union, representing actors and performers, has called for a strike against major gaming companies like Activision, Electronic Arts, and Take-Two Interactive. The strike aims to address issues such as the use of AI to replicate performers’ voices and likenesses without consent or compensation. The union argues that AI technology poses a threat to performers’ livelihoods and intellectual property rights. The strike highlights the growing tensions between the entertainment industry and the rapid advancement of AI technology, which can potentially replace human performers in various roles. The article explores the implications of AI on the creative industries and the need for regulations and fair compensation for performers.