Steve Martocci, the co-founder of the popular messaging app GroupMe, has ventured into the supplement industry with his new company Suppco. The article highlights Martocci’s vision to bring transparency and innovation to the often opaque and unregulated supplement market. Suppco aims to create high-quality, science-backed supplements using cutting-edge manufacturing techniques and rigorous testing protocols. The company’s first product, a daily multivitamin called Essentials, is set to launch in 2024. Martocci emphasizes the importance of traceability, third-party testing, and clear labeling in an industry plagued by mislabeled and adulterated products. With Suppco, he hopes to establish a new standard for supplement manufacturing and empower consumers to make informed choices about their health and wellness. The article also touches on Martocci’s entrepreneurial journey, from the success of GroupMe to his passion for disrupting the supplement industry.