Google is infusing artificial intelligence into its search engine to provide direct, voice-based answers to queries without users having to click through websites. The new AI-powered capabilities will allow Google’s search engine to provide responses in a natural, conversational way, similar to how digital assistants like Alexa and Siri operate. This move aims to make online information more accessible and user-friendly. However, it also raises concerns about the potential impact on website traffic and advertising revenue. Critics argue that Google’s AI-powered search could reduce clicks to third-party websites, affecting their ability to generate ad revenue. Google maintains that the new features will enhance the search experience and complement, rather than replace, website visits. The company plans to roll out the AI-powered search capabilities gradually, starting with queries related to specific topics like math, translation, and unit conversions.