Google is implementing a significant AI-powered transformation of its search engine through the Search Generative Experience (SGE), marking the most substantial change to Google Search in its 25-year history. The update, which began rolling out in December 2023, utilizes generative AI to provide more comprehensive and conversational responses to search queries. The system now offers AI-generated snapshots that summarize relevant information at the top of search results, while still maintaining traditional web links below. Key features include the ability to handle complex queries, follow-up questions, and provide more nuanced responses including pros and cons for comparison searches. The AI system can also generate suggested questions to help users explore topics more deeply. Google emphasizes that the AI responses are designed to be transparent, with clear attribution to sources and links to verify information. The company has implemented safeguards to prevent harmful or misleading content and maintains human oversight of the system. While some experts express concerns about potential impacts on web traffic and ad revenue, Google maintains that the changes will enhance user experience while preserving the ecosystem of web content creators. The rollout is gradual, with users able to opt in to try the new features, and Google continues to refine the system based on user feedback and testing.