The article discusses the potential impact of AI technologies like ChatGPT on Google’s search advertising business. According to an analyst at Stifel, Google’s share of the search advertising market could drop from around 92% in 2022 to as low as 83% by 2024 due to the rise of AI-powered search assistants. The analyst, Scott Devitt, believes that AI models like ChatGPT could disrupt Google’s dominance by providing more direct and conversational search experiences, reducing the need for traditional web searches and ads. The article highlights the potential threat posed by AI companies like Anthropic and OpenAI, which are developing advanced language models that could challenge Google’s search engine. However, the article also notes that Google is investing heavily in AI research and development, suggesting that the company is aware of the potential disruption and is working to stay ahead of the competition.
Source: https://www.businessinsider.com/google-search-ad-market-share-perplexity-ai-openai-chatgpt-2024-10