The article discusses Google’s Jigsaw initiative, which aims to combat misinformation and disinformation ahead of the European Union (EU) elections in 2024. Jigsaw, a unit within Google that explores threats to open societies, has launched a new campaign called “Prebunking” to preemptively debunk false claims and narratives before they can spread widely. The campaign involves creating short videos that expose common manipulation tactics used by purveyors of misinformation. These videos will be disseminated across social media platforms in multiple European languages. The goal is to inoculate people against misinformation by teaching them to recognize and resist manipulation techniques. Jigsaw’s research has shown that prebunking can reduce a person’s susceptibility to misinformation by up to 50%. The initiative is part of a broader effort by tech companies, governments, and civil society organizations to combat the spread of misinformation and disinformation, which can undermine democratic processes and sow social division.
Source: https://time.com/6970488/google-jigsaw-eu-elections-misinformation-prebunking/