The article discusses how Google’s corporate parent, Alphabet Inc., is prospering amid a shift towards incorporating artificial intelligence (AI) into its products and services. Alphabet reported a 14% increase in profit for the latest quarter, driven by the digital advertising market’s recovery from the pandemic-driven slump. The company is also making significant investments in AI, with plans to inject AI into its internet search engine and other widely used services. Alphabet’s CEO, Sundar Pichai, emphasized the company’s commitment to being a leader in AI and highlighted its efforts in developing AI models that can understand and generate language. The article also mentions the potential risks and challenges associated with AI, such as the need for responsible development and addressing concerns about potential biases and misuse. Overall, the article portrays Alphabet as well-positioned to capitalize on the growing importance of AI while acknowledging the need for careful implementation.