Google recently unveiled a series of AI-generated advertisements for the 2024 Olympics, showcasing the capabilities of its cutting-edge artificial intelligence technology. The ads, which feature realistic-looking athletes in various Olympic events, were created entirely by Google’s AI systems without the use of human actors or motion capture. While the ads have garnered praise for their technical achievement and visual appeal, they have also sparked a heated debate around the ethical implications of using AI in advertising and media production. Proponents argue that AI can unlock new creative possibilities and reduce production costs, while critics raise concerns about job displacement, lack of human oversight, and the potential for AI to perpetuate biases or spread misinformation. As AI continues to advance, the line between reality and synthetic media is becoming increasingly blurred, prompting calls for industry guidelines and public discourse on the responsible use of this powerful technology.
Source: https://www.cnn.com/2024/08/02/tech/google-olympics-ai-ad-artificial-intelligence/index.html