Google’s new ad promoting its artificial intelligence (AI) capabilities at the 2024 Olympics has sparked a backlash, with critics calling it “dystopian” and “terrifying.” The ad depicts AI systems analyzing athletes’ performances, predicting outcomes, and even generating synthetic “shadow” athletes to compete against. While Google claims the ad showcases the potential of AI to enhance the Olympic experience, many viewers expressed concerns about the dehumanizing and invasive aspects of such technology. Privacy advocates warned about the risks of mass surveillance and data exploitation, while others questioned the ethics of creating virtual athletes. The backlash highlights the growing unease surrounding the rapid advancement of AI and the need for responsible development and governance of these powerful technologies.
Source: https://www.cnn.com/2024/07/29/tech/googles-ai-olympics-ad-backlash/index.html