The article discusses how Google’s artificial intelligence (AI) technology, specifically its conversational AI called Bard, could potentially revolutionize search and advertising by directly answering queries instead of providing links. Key points include: 1) Bard aims to provide direct answers to questions, eliminating the need to click through websites. 2) This could disrupt the current web and advertising model, where revenue comes from clicks and traffic. 3) Google plans to integrate Bard into search by 2024, allowing users to get instant answers without leaving Google. 4) This shift could make the traditional web less relevant and threaten businesses relying on web traffic and advertising. 5) However, the article notes that Bard’s capabilities are still limited, and Google faces challenges in ensuring accuracy and avoiding biases.
Source: https://www.businessinsider.com/google-ai-answers-search-advertising-end-of-web-2024-5