According to a CNBC report, Google aims to use artificial intelligence (AI) to directly answer search queries by 2024, rather than just providing links to websites. This move is part of Google’s efforts to stay ahead of competitors like Microsoft’s Bing and OpenAI’s ChatGPT. The report cites internal meetings and communications from Google, revealing that the company plans to integrate AI models into its search engine to generate direct responses to user queries. This approach could significantly change how people interact with search engines, as they would receive concise answers instead of lists of links. However, the report also notes concerns within Google about the potential impact on website traffic and advertising revenue if users no longer need to click through to other sites. Google’s AI efforts are seen as crucial to maintaining its dominance in the search market and adapting to the rapidly evolving AI landscape.
Source: https://www.businessinsider.com/google-uses-ai-search-queries-links-answers-2024-4