According to the article, Google is working on incorporating artificial intelligence (AI) into its shopping experience by 2024. The company aims to leverage AI to enhance product discovery, recommendations, and visual search capabilities. One of the key features will be an AI-powered “shopping lens” that allows users to search for products by uploading images or screenshots. The AI system will analyze the visual inputs and provide relevant product recommendations. Additionally, Google plans to integrate AI-driven personalization and recommendation engines to suggest products based on users’ browsing history, preferences, and shopping behavior. The article mentions that these AI features are part of Google’s broader strategy to compete with Amazon and improve the online shopping experience for users. The AI-powered shopping tools are expected to roll out gradually, with the visual search capabilities anticipated to launch first in 2024.
Source: https://www.businessinsider.com/google-shopping-ai-features-2024-10