The US Department of Justice (DOJ) is reportedly preparing to file an antitrust lawsuit against Google as early as this week. The lawsuit aims to force Google to break up its digital advertising business and potentially divest parts of its business, including the Chrome web browser and parts of its dominant search engine. Google’s control over the digital advertising market and its ability to prioritize its own services have long been scrutinized by regulators. The DOJ’s lawsuit could lead to a protracted legal battle and reshape the tech industry. If Google is forced to sell Chrome and parts of its search engine, it could create opportunities for competitors like Microsoft and Mozilla, but also disrupt the online ecosystem that many businesses and consumers rely on. The outcome will have significant implications for Google’s business model and the broader tech industry.
Source: https://www.businessinsider.com/google-sell-chrome-search-winners-losers-doj-2024-11