Google is planning to revamp its search engine layout to prepare for the integration of generative AI and drive more traffic to its platform by 2024. The new layout will feature a sidebar with generative AI capabilities, allowing users to refine their searches and get more contextual information. This move aims to counter the threat posed by AI chatbots like ChatGPT, which could potentially divert traffic away from Google’s search engine. By incorporating generative AI, Google hopes to provide a more interactive and personalized search experience, keeping users engaged on its platform. The changes are expected to roll out gradually, with the sidebar initially appearing for certain queries before expanding to more searches. Google’s goal is to leverage generative AI to enhance its search capabilities and maintain its dominance in the search market amidst the rise of AI-powered competitors.
Source: https://www.businessinsider.com/google-search-layout-changing-generative-ai-more-traffic-2024-10