The article discusses the increased scrutiny Google is facing from the UK’s competition watchdog, the Competition and Markets Authority (CMA), which has been granted new powers to regulate the tech giants. The CMA has launched an investigation into Google’s dominance in the digital advertising technology market, examining whether its practices distort competition. The probe will assess Google’s ad data, fees, and whether it unfairly favors its services. The CMA aims to promote competition and protect consumers by ensuring fair pricing and innovation in digital advertising. The investigation reflects growing global efforts to rein in the dominance of tech companies like Google and Meta. The CMA’s new digital markets unit gives it the ability to impose fines and make companies change their behavior, signaling a tougher stance on tech regulation in the UK.