According to analysts at Bernstein, Google’s parent company Alphabet could reach a market capitalization of $2 trillion by 2024. This projection is based on the company’s strong growth in advertising revenue, particularly in the areas of search and YouTube. The analysts believe that Google’s dominance in online advertising, combined with its investments in cloud computing and artificial intelligence, will drive significant growth in the coming years. They also expect Google to benefit from the continued shift towards digital advertising and e-commerce. However, the analysts note that regulatory scrutiny and potential antitrust actions could pose risks to Google’s growth prospects. Overall, the report highlights Google’s position as a tech giant and its potential to continue expanding its market value in the near future.
Source: https://www.businessinsider.com/google-worth-2-trillion-2024-4