General Motors is making significant strides in incorporating artificial intelligence across its operations, with plans to implement AI in both manufacturing and marketing by 2025. The automotive giant aims to leverage AI to streamline production processes, enhance quality control, and revolutionize its marketing approach. GM’s strategy includes using AI for predictive maintenance in factories, optimizing assembly line operations, and improving supply chain management. The company is particularly focused on using AI to support its electric vehicle transition, with applications in battery development and production optimization. In marketing, GM plans to utilize AI for personalized customer experiences, targeted advertising, and improved market analysis. The company’s Chief Digital Officer, Edward Kummer, emphasized that AI will help GM better understand customer preferences and deliver more relevant content to potential buyers. The implementation is expected to result in significant cost savings, with estimates suggesting potential annual savings of $1 billion through improved efficiency and reduced waste. GM is also developing AI-powered quality control systems that can detect defects more accurately than traditional methods. The company’s commitment to AI integration represents a broader trend in the automotive industry, where manufacturers are increasingly turning to advanced technologies to maintain competitiveness. However, GM acknowledges the need for careful implementation and proper training of workforce to ensure successful AI adoption.