The article discusses how China is using social media influencers as a cost-effective tool for spreading propaganda and shaping public opinion globally. Key points include: China employs thousands of influencers to amplify its narratives on platforms like Twitter, YouTube, and TikTok. These influencers often pose as ordinary users while promoting pro-China messaging. The influencers are relatively inexpensive compared to traditional media campaigns. China’s use of influencers is part of its broader efforts to expand its global influence and counter negative narratives about issues like human rights abuses. Experts warn that the influencer campaigns can be difficult to detect and pose a threat to democratic discourse. The article cites examples of influencers promoting narratives on topics like Taiwan, Xinjiang, and COVID-19. It also highlights concerns about the potential for foreign interference in elections through such campaigns.