The article discusses the merger between Getty Images and Shutterstock, two leading providers of stock images and videos. The merger, announced in December 2022, has led to a surge in the combined company’s shares, driven by the potential of generative AI in the stock media industry. Generative AI models like DALL-E and Stable Diffusion have demonstrated the ability to create realistic images from text prompts, posing a potential threat to traditional stock media providers. However, the article suggests that Getty Images and Shutterstock could leverage generative AI to enhance their offerings and stay competitive. The combined company plans to integrate generative AI into its platform, allowing customers to create custom images and videos using AI models. This could open up new revenue streams and position the company as a leader in the rapidly evolving AI-driven media landscape. The article highlights the growing interest in generative AI and its potential to disrupt various industries, including stock media.
Source: https://www.businessinsider.com/getty-shutterstock-merger-shares-stock-up-generative-ai-2025-1