According to a survey by investment firm Piper Sandler, Gen Z consumers are not yet prioritizing artificial intelligence (AI) features on their iPhones. The survey found that AI capabilities ranked low on the list of desired features for Gen Zers when considering a new iPhone purchase. Instead, they prioritized factors like camera quality, battery life, and storage capacity. While AI has been a major focus for tech giants like Apple, the survey suggests that Gen Z users are more interested in practical features that enhance their daily smartphone experience. However, the survey also noted that AI could become more important to this demographic as the technology matures and its applications become more apparent in their daily lives. Overall, the findings indicate that while AI is a rapidly advancing field, it may not be an immediate selling point for younger consumers when it comes to their smartphone choices.
Source: https://www.businessinsider.com/gen-zers-apple-dont-yet-care-about-ai-iphone-survey-2024-8