The article discusses how Gary Vaynerchuk’s advertising agency, VaynerX, has doubled its revenue in the past year and how the company plans to leverage artificial intelligence (AI) in the future. According to Vaynerchuk, AI will be a significant part of VaynerX’s operations by 2024, with the company already using AI tools for tasks like content creation and media planning. Vaynerchuk believes that AI will help VaynerX become more efficient and effective, allowing the agency to scale its operations and better serve its clients. However, he also acknowledges the potential risks and challenges associated with AI, such as the need for ethical guidelines and the potential displacement of human workers. Overall, the article highlights VaynerX’s success and Vaynerchuk’s belief in the transformative power of AI for the advertising industry.