The gambling industry is increasingly turning to artificial intelligence (AI) to gain an edge in attracting and retaining customers, particularly in the wake of the COVID-19 pandemic. Casinos are using AI to analyze vast amounts of data, including player behavior, preferences, and spending patterns, to personalize experiences and target promotions more effectively. AI algorithms can identify potential problem gamblers and intervene before it’s too late. However, critics argue that AI could be used to exploit vulnerable individuals and exacerbate gambling addictions. As the industry faces economic pressures and a shift towards online gambling, AI is seen as a crucial tool for staying competitive and maximizing profits, even if it means preying on desperate Americans struggling with financial hardship.