Koen Bok, founder of Framer, emphasizes that designers should focus on higher-level creative and strategic work as AI transforms the design industry. He predicts that by 2025, AI will handle many technical aspects of design, allowing designers to concentrate on broader concepts and user experiences. Bok suggests that designers should embrace AI as a tool that enhances their capabilities rather than viewing it as a threat. He highlights three key areas designers should prioritize: understanding business context and strategy, focusing on user psychology and behavior, and developing strong creative direction skills. The article emphasizes that while AI can generate variations and handle technical execution, human designers will remain crucial for understanding emotional connections, brand values, and strategic objectives. Bok also discusses how Framer is incorporating AI into their platform, using it to automate routine tasks while preserving the designer’s creative control. He stresses that successful designers in the AI era will be those who can effectively combine human creativity with AI capabilities, making strategic decisions about when to use AI and when to rely on human insight. The article concludes by noting that the future of design will require a hybrid approach, where designers leverage AI for efficiency while focusing their human expertise on strategic and creative leadership.
Source: https://www.businessinsider.com/framer-founder-what-designers-focus-age-of-ai-2025-9