The article discusses the potential of group chat features on Twitter as a way for the platform to differentiate itself in the social media landscape. It suggests that while Elon Musk’s Bluesky decentralized social network project has garnered attention, Twitter’s existing user base and infrastructure make it well-positioned to introduce group chat capabilities. The author argues that group chat could become a key selling point for Twitter, allowing users to engage in more private and focused conversations within their existing networks. The article cites examples of successful group chat implementations on platforms like WhatsApp and Signal, and suggests that Twitter could leverage this feature to offer a unique value proposition compared to more public-facing social networks. Additionally, the article notes that group chat could provide Twitter with a new revenue stream through potential premium features or monetization opportunities. Overall, the article presents group chat as a potential strategic move for Twitter to remain competitive and relevant in the evolving social media landscape.
Source: https://www.businessinsider.com/forget-bluesky-group-chat-twitter-refuge-social-media-2024-12