The article discusses the use of artificial intelligence (AI) by tech companies in Russia and China to create fake personas or virtual influencers. These AI-generated personas are used for marketing and advertising purposes, but there are concerns about transparency and deception. The article highlights the case of ‘Alu Alu’, a virtual influencer created by a subsidiary of Alibaba, which was initially presented as a real person before being revealed as an AI construct. Similarly, a Russian tech company created a virtual assistant named ‘Alina Fried’ to promote its services. While these companies claim the AI personas are clearly labeled as such, there are concerns about the potential for manipulation and the blurring of lines between reality and fiction. The article raises ethical questions about the use of AI for deception and the need for greater transparency and regulation in this emerging field.
Source: https://abcnews.go.com/Technology/wireStory/faking-honest-woman-russia-china-big-tech-faux-111044459