The European Union’s competition chief, Margrethe Vestager, signaled fresh scrutiny of artificial intelligence companies that could emerge as global players. Vestager stated that the EU would be “very vigilant” about any anti-competitive practices by AI firms. She highlighted the need to ensure fair competition and avoid monopolies in the AI sector. Vestager emphasized that the EU’s competition rules are “fit for purpose” and can address issues related to AI. However, she acknowledged that new guidance might be needed to clarify how the rules apply to AI systems. Vestager’s comments come as the EU is drafting new AI regulations aimed at upholding fundamental rights and values. The EU aims to position itself as a leader in regulating AI while promoting innovation and growth in the sector.