The article discusses the potential for emotion to become a key metric for measuring brand value in the near future. It highlights the growing importance of emotional connections between brands and consumers, driven by factors such as the rise of social media and the increasing emphasis on customer experience. The article suggests that by 2024, emotion could surpass traditional metrics like awareness and loyalty in determining a brand’s value. It cites examples of companies already leveraging emotional data, such as facial recognition technology and sentiment analysis, to better understand and engage with their customers. The article also explores the challenges and ethical considerations surrounding the use of emotional data, including privacy concerns and the risk of manipulation. Overall, it presents a thought-provoking perspective on the evolving landscape of brand valuation and the role of emotion in shaping consumer behavior and brand perception.
Source: https://www.businessinsider.com/emotion-might-be-the-next-brand-value-metric-2024-5