The article discusses Elon Musk’s plans to revamp Twitter’s advertising business, which he aims to unveil at the Cannes Lions advertising festival in 2024. Musk believes that Twitter’s advertising system needs a “massive revamp” and wants to make it more engaging and relevant for users. He envisions a platform where ads are “as relevant as possible” and “entertaining.” Musk also plans to rebrand Twitter as “X” and has hinted at integrating payments into the platform. The article highlights Musk’s ambition to transform Twitter into a “super app” like China’s WeChat, combining messaging, payments, and other services. However, the article notes that Musk’s advertising ambitions face challenges, including Twitter’s ongoing legal battles and advertiser skepticism about the platform’s direction under his leadership.
Source: https://www.businessinsider.com/elon-musk-advertising-cannes-twitter-x-2024-6