According to internal communications obtained by The Verge, Elon Musk’s X (formerly Twitter) is prioritizing “forward posts” - content that generates engagement through outrage and controversy - over more positive content like puppy photos. The platform’s algorithm is designed to amplify “toxic” content, even if users have expressed disinterest in such posts. This approach aligns with Musk’s belief that “people want to see something controversial.” However, critics argue that this strategy fuels toxicity and misinformation on the platform. The revelations raise concerns about X’s commitment to combating harmful content and promoting a healthier online environment. As the platform grapples with declining ad revenue and user engagement, Musk’s emphasis on controversial content could further alienate advertisers and users seeking a more positive online experience.
Source: https://www.businessinsider.com/elon-musk-x-feed-more-toxic-forward-posts-puppies-2024-9