The article discusses Elon Musk’s unique approach to human resources management, which involves frequent firing and rehiring of employees across his companies, including Tesla, SpaceX, and now Twitter. Musk’s strategy is to create a “culture of fear” where employees are constantly on edge, leading to high turnover rates. However, he believes this approach fosters innovation and weeds out underperformers. Critics argue that it creates a toxic work environment and hinders long-term success. The article cites examples of Musk’s mass layoffs and rehiring sprees, often based on his personal assessments of employees’ commitment. While unconventional, Musk’s methods have yielded impressive results for his companies, though their long-term sustainability remains uncertain.