The article discusses Elon Musk’s plans for his newly acquired Twitter, which he has rebranded as ‘X.’ It suggests that Musk aims to turn X into a digital ’town square’ where people can engage in public discourse, particularly around the upcoming 2024 US presidential election. This could potentially position X as a competitor to Twitter itself, which has traditionally been a platform for political discussions and debates. The article highlights concerns about the potential impact of X on the election process, given Musk’s stated goals of promoting free speech and his criticism of content moderation policies on social media platforms. It also notes the challenges Musk faces in transforming Twitter into a successful ’everything app’ while maintaining its core functionality as a social media platform.