Deepfake Celebrity Scam: Crypto Investment Platform Uses Elon Musk and Robert Irwin's Likenesses

A crypto investment platform has been caught using deepfake videos of Elon Musk and Robert Irwin to promote its services. The platform, called Zuck.AI, created AI-generated videos of the celebrities endorsing its platform without their consent. Musk’s video featured him praising the platform’s “incredible” returns, while Irwin’s video showed him discussing the importance of investing in crypto. The scam highlights the growing threat of deepfakes being used for fraud and misinformation. Experts warn that deepfakes could become a major issue as the technology becomes more advanced and accessible. The incident serves as a reminder of the need for increased regulation and public awareness surrounding deepfake technology.

Source: https://www.businessinsider.com/deepfake-celebrity-scam-crypto-investment-platform-elon-musk-robert-irwin-2024-6