The article discusses David Ellison’s vision for transforming Paramount into a tech-driven media company. Key points include: Ellison aims to make Paramount a leader in AI and machine learning for content creation and distribution. He plans to leverage AI for tasks like script analysis, casting, and marketing. Paramount will invest in AI startups and acquire tech companies to bolster its capabilities. Ellison believes AI can enhance creativity and efficiency in filmmaking. However, he acknowledges the need to address ethical concerns around AI. The goal is to create a ‘Paramount Brain’ that integrates AI across the company’s operations. Ellison sees AI as crucial for competing with tech giants like Netflix and Disney in the streaming wars. Overall, the article highlights Ellison’s ambitious plans to make Paramount a cutting-edge AI and tech powerhouse in the media industry.
Source: https://www.businessinsider.com/david-ellison-paramount-tech-plans-explained-peter-kafka-2024-7