The article discusses the recent acquisition deals in the creator economy, which involves influencers, content creators, and digital platforms. It highlights the $1.6 billion acquisition of Avatar Legends by Singtel and the $1.5 billion acquisition of Jellysmack by Baidu. These deals indicate the growing interest of large companies in the creator economy and their efforts to capitalize on the trend. The article suggests that the creator economy could evolve into a more centralized industry, with major players acquiring successful creator platforms and tools. It also mentions the potential for further consolidation and the emergence of “creator economy conglomerates.” The key takeaways are: 1) Large companies are investing heavily in the creator economy, 2) Acquisitions could lead to centralization and consolidation, and 3) The creator economy may transform into a more structured industry with dominant players.