The article discusses the integration of Artificial Intelligence (AI) with the PESO (Paid, Earned, Shared, Owned) model to create effective marketing campaigns. It highlights the challenges faced by marketers in reaching their target audiences and the potential of AI to address these issues. The PESO model provides a framework for leveraging different media channels, while AI can analyze data, identify patterns, and personalize content for better engagement. The combination allows for data-driven decision-making, optimized content distribution, and real-time campaign adjustments. Key takeaways include leveraging AI for audience segmentation, content optimization, and predictive analytics, while using the PESO model to allocate resources across channels effectively. The article emphasizes the importance of integrating AI and the PESO model to create cohesive, targeted, and measurable marketing campaigns.