Colorado has become the first state to pass a law aimed at protecting privacy rights related to neurotechnology, such as brain-computer interfaces being developed by companies like Neuralink, founded by Elon Musk. The law, signed by Governor Jared Polis, prohibits companies from using neurotechnology to monitor an individual’s brain activity without their consent. It also requires companies to disclose the use of neurotechnology and obtain consent from consumers before collecting or using their brain data. The law aims to address concerns about the potential misuse of neurotechnology, which could allow companies to access sensitive information about an individual’s thoughts, emotions, and cognitive processes. While the technology holds promise for medical and therapeutic applications, there are fears about its potential for surveillance and manipulation. The law is seen as a proactive step to establish privacy protections before the widespread adoption of neurotechnology.