OpenAI has joined the year-end recap trend by launching “Your Year with ChatGPT,” a personalized retrospective feature that gives users insights into their AI chatbot usage throughout 2025. The feature, which rolled out on Monday, December 22, 2025, is available to users in the United States, UK, Canada, New Zealand, and Australia.
To access the recap, users simply need to click the plus button in the ChatGPT app and ask, “Show me my year with ChatGPT.” The feature is available to Free, Pro, and Plus users, though notably excludes those with business or enterprise accounts, meaning workplace ChatGPT users won’t be able to access their statistics.
The recap provides comprehensive usage statistics including the top three themes from chat history, total number of messages sent, total number of chats, and even the user’s chattiest day. In a playful nod to ChatGPT’s writing style, the feature tracks how many em-dashes were exchanged throughout conversations—a punctuation mark the AI frequently uses.
Users also receive personalized insights about their chat style and tone. For example, the feature might describe a user’s communication as “casual, wryly, and direct.” The recap includes awards and accolades such as “Most Likely to Google, ‘Is this Flight Worth It?’” and assigns users an archetype based on their interaction patterns. One example is the “tinkerer” archetype, given to 8.5% of users who learn by experimenting with ChatGPT.
Leveraging OpenAI’s improved image generation capabilities, including the recently rolled out Sora 2, the feature creates custom pixel art inspired by the user’s year. The artwork incorporates themes from conversations, creating a visual representation of the user’s ChatGPT journey.
The recap also includes interactive elements, such as a fortune-telling feature where users can “wipe away the mists of mystery” to learn what their 2026 might hold. Users can reload the page to receive different fortunes, adding a gamified element to the experience.
OpenAI’s move follows a broader trend of companies offering year-end recaps, joining Spotify, Apple Music, LinkedIn, Uber, Dunkin’, Snapchat, Strava, and Partiful in providing users with personalized annual summaries. The feature concludes with an inspiring message acknowledging users’ engagement: “Across all the drafts, questions, and rabbit holes, you found a place to work things out.”
Key Quotes
Across all the drafts, questions, and rabbit holes, you found a place to work things out. And that’s no small thing.
This is the closing message ChatGPT delivers to users at the end of their year-end recap. It reflects OpenAI’s positioning of ChatGPT as a thoughtful companion and workspace for users to explore ideas, rather than just a transactional tool.
Your Year with ChatGPT! Now rolling out to everyone in the US, UK, Canada, New Zealand, and Australia who have reference saved memory and reference chat history turned on.
OpenAI announced this via their official Twitter account, clarifying the geographic availability and technical requirements for accessing the feature. The requirement for saved memory and chat history indicates the feature relies on historical data analysis.
Our Take
OpenAI’s “Wrapped” feature is a brilliant marketing move that transforms usage data into shareable, emotional content. This isn’t just about showing statistics—it’s about creating moments users want to post on social media, generating organic marketing at scale. The exclusion of enterprise accounts is smart risk management, avoiding potential workplace privacy issues while the consumer market provides free advertising. What’s particularly clever is how OpenAI is using its own technology (Sora 2 for pixel art generation) to showcase capabilities while delivering the recap. This creates a self-reinforcing loop where the feature itself demonstrates why users should continue engaging with ChatGPT. The personalized archetypes and awards tap into the same psychology that makes personality tests viral. As AI becomes increasingly commoditized, these engagement tactics may become as important as the underlying technology for maintaining market leadership.
Why This Matters
This launch represents OpenAI’s strategic move to deepen user engagement and normalize AI as an everyday companion rather than just a tool. By creating a “Wrapped” experience similar to Spotify’s wildly popular feature, OpenAI is tapping into users’ desire for personalized insights and shareable content, potentially driving viral marketing through social media.
The feature’s exclusion of business and enterprise accounts is particularly noteworthy, suggesting OpenAI is carefully navigating privacy concerns in workplace settings while still capitalizing on consumer enthusiasm. This distinction highlights the growing importance of data privacy in AI applications.
More broadly, this initiative signals how AI companies are evolving beyond pure functionality to create emotional connections with users. By gamifying usage statistics and creating personalized art, OpenAI is positioning ChatGPT as a creative partner rather than merely a productivity tool. This shift could influence how other AI companies approach user retention and engagement.
The timing also demonstrates OpenAI’s confidence in its user base size and engagement levels—companies only create year-end recaps when they have substantial, active user communities worth celebrating. This move reinforces ChatGPT’s position as the dominant consumer AI chatbot in 2025.
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Source: https://www.businessinsider.com/chatgpt-wrapped-how-to-find-stats-see-your-year-recap-2025-12