The article discusses Canva’s strategy to attract Adobe users by introducing new work tools aimed at accelerating its growth. Canva, a graphic design platform, has unveiled a suite of tools called ‘Whiteboards’ to facilitate collaboration and brainstorming among teams. This move targets Adobe’s dominance in the creative software market. Whiteboards allows users to create digital canvases, add sticky notes, shapes, and images, and collaborate in real-time. Canva aims to attract users from Adobe’s Creative Cloud suite, which includes Photoshop, Illustrator, and InDesign. The company believes its user-friendly interface and affordable pricing will appeal to Adobe users seeking simpler alternatives. Canva’s co-founder and chief product officer, Cameron Adams, stated that the company is focused on making design tools more accessible and collaborative. The article highlights Canva’s rapid growth, with over 100 million monthly active users and a valuation of $26 billion. However, it faces competition from Adobe’s recent efforts to simplify its products and offer more affordable options.