The article discusses new laws signed by California Governor Gavin Newsom aimed at protecting actors’ rights and preventing unauthorized use of their digital likeness through artificial intelligence (AI) technology. The laws prohibit the use of a deceased actor’s likeness through AI without consent from the actor’s estate or statutory heirs. They also require disclosure when an AI-generated persona is used in films, TV shows, or commercials. The laws address concerns about the potential exploitation of actors’ images and the blurring of lines between reality and fiction. Proponents argue these measures safeguard performers’ rights and prevent deception, while critics argue they could stifle creativity and innovation. The laws reflect growing concerns about the ethical implications of AI technology and the need for regulations to protect individuals’ privacy and rights.