Amazon Web Services (AWS) has appointed Julia White, a former executive at SAP and Microsoft, as its new Chief Marketing Officer. White brings over 25 years of experience in the technology industry, having previously served as the Corporate Vice President of Product Marketing at Microsoft and the Chief Marketing Officer at SAP. In her new role at AWS, White will be responsible for leading the cloud computing giant’s global marketing efforts, including product marketing, corporate marketing, and demand generation. Her appointment comes as AWS continues to expand its cloud services and compete with rivals like Microsoft Azure and Google Cloud Platform. White’s extensive experience in marketing enterprise software and cloud solutions is expected to help AWS better communicate the value of its offerings to customers and drive further growth in the highly competitive cloud computing market. Her leadership and expertise will be crucial as AWS aims to maintain its position as the leading cloud provider and navigate the rapidly evolving technology landscape.
Source: https://www.businessinsider.com/aws-ex-sap-microsoft-exec-julia-white-new-marketing-chief-2024-11