Apple has sought to distance itself from the artificial intelligence (AI) race, stating that its ‘intelligence’ does not rely on personal data. The company claims that its approach focuses on protecting user privacy by processing data on-device rather than sending it to the cloud. Apple’s ‘intelligence’ encompasses features like Face ID, voice recognition, and on-device machine learning models. The company argues that this approach ensures user data remains secure and private. While tech giants like Google, Microsoft, and OpenAI are heavily investing in AI systems that process vast amounts of user data, Apple aims to provide intelligent features without compromising user privacy. The company’s stance highlights the ongoing debate surrounding data privacy and the ethical implications of AI development.
Source: https://www.businessinsider.com/apple-intelligence-doesnt-use-personal-data-company-says-2024-6