Apple’s upcoming Worldwide Developers Conference (WWDC) in June 2024 is expected to heavily focus on artificial intelligence initiatives, marking a significant shift in the company’s approach to AI technology. The event is anticipated to showcase Apple’s response to competitors like OpenAI, Google, and Microsoft in the AI space. Reports suggest Apple will introduce new AI features across its ecosystem, particularly emphasizing on-device AI capabilities that align with its privacy-focused approach. The company is expected to reveal its large language model and AI framework, potentially named “Apple GPT,” which will be integrated into iOS 18 and other Apple services. Key developments include AI-enhanced Siri functionality, improved photo editing capabilities, auto-generated playlists in Apple Music, and AI-powered productivity features in iWork applications. The conference will also likely address AI applications for the Vision Pro headset, demonstrating how spatial computing can benefit from artificial intelligence. Industry analysts anticipate that Apple’s AI strategy will differentiate itself through its emphasis on privacy, on-device processing, and seamless integration across its hardware ecosystem. The company’s significant investment in AI research and development, including recent acquisitions and partnerships, indicates a comprehensive approach to competing in the AI market while maintaining its characteristic focus on user experience and data protection.
Source: https://www.businessinsider.com/apple-wwdc-what-to-expect-ai-apple-intelligence-2025-6